As a freelance designer, I was commissioned by an aspiring student musician, Katie James to create merch designs from stickers, t-shirts, tote bags, and hats for her fans. I made the logo design for James and animated it as well. I utilized Adobe Photoshop and Illustrator for the designs and placed the designs on mock ups for better visualizations of how the merch design will be displayed. The consistent theme throughout the designs include pastel colors, butterflies, and floral designs that represents the empowerment of her overall music where she envisions an optimistic vibe to her content for her targeted audience.
Katie James is a passionate, talented artist who specializes in the music genre of pop-country and is currently studying a degree in Songwriter at Lipscomb University. She wishes for her songs to reach out to her audience, making a difference in their lives by having a positive impact with the stories she tells through the power of lyrics.